Samsung Reaches Out to Flood Victims
South Korea

On August 7, Samsung Group announced to donate 3 Billion KRW to Korean Red Cross to support the relief effort as prolonged heavy downpour pummeled the country.

The relief plan was joined by thirteen affiliated companies: Samsung Electronics, Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Card, Samsung Securities, Cheil Worldwide, Samsung Display, Samsung SDI, Samsung Electro-Mechanics, Samsung C&T, Samsung Engineering, S-1 Corporation, and Samsung SDS.

In addition to financial aids, Samsung is visiting flooded regions to provide a range of services such as free repair service, washing service, free meals, dispatch of heavy construction equipment and medical supports.

Since the very beginning of the downpour, Samsung Electronics has been offering free repair services in Busan, Ulsan, Daejeon and many other cities to check and clean flood-damaged electronics. The company also dispatched a dedicated service team to Daejeon and Gyeonggi Province to offer special support to the region severely hit by the torrential rain.

Samsung is also dispatching a mobile washing machine, in a vehicle exclusively designed to be deployed in disaster-afflicted regions, to wash and dry wet clothes. Victims and volunteers will also be able to receive clothes and foods free of cost through Samsung’s catering truck.

Doctors and nurses of Samsung Medical Volunteer Group, kicked off in 2006 to provide professional and prompt medical support for disaster victims, will also be dispatched for an on-scene care.

A construction affiliate of Samsung Group, Samsung C&T, said it will dispatch heavy construction equipment to help rain damage restoration efforts.

As the rain continued to leave the country in havoc, 1,400 sets of Samsung’s pre-donated kits were deployed to the region through Korean Red Cross. Since 2005, the company has been donating emergency relief kit- consisting of blankets, clothing, towels and soap- to the Korean Red Cross every year so that disaster victims could receive aids immediately.

Samsung’s long-held commitment of reaching out to those in need was also shown last February, when the company donated 30 billion KRW and distributed pre-paid certificates to subcontractors and partners, as part of a company-wide support to provide aids and invigorate domestic economy blighted by COVID-19.

In 2019, Samsung donated 2 billion KRW each as a relief fund for typhoon Mitag and bushfire in Gangwon Province, and dispatched volunteer corps and medical workers for those affected; and in 2017, the company gave 3 billion KRW to help earthquake restoration efforts in Pohang.

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