Samsung Solve for Tomorrow Meets the Olympic Spirit: Dreaming of a New Future Through Technology and Sport With the IOC

Samsung Electronics’ global flagship corporate social responsibility (CSR) program, Samsung Solve for Tomorrow, took the spotlight at a global gathering of changemakers hosted by the International Olympic Committee (IOC) in Lausanne, Switzerland — where innovation, sport and social impact converged.

From June 3 to 5, as a Worldwide Mobile and Computing Equipment Partner of Olympic & Paralympic, Samsung participated in the first Olympism365 Summit: Sport For A Better World at the IOC headquarters to showcase its Solve for Tomorrow vision of empowering youth through education and technology — highlighting stories from around the world that demonstrate how the program is helping young people tackle real-world challenges in their communities.

Over three days, the event brought together more than 250 representatives from 100 organizations — across the Olympic Movement, United Nations agencies, development and financing institutions, civil society, for-purpose business, safe sport community and IOC Young Leaders working together — to advance the UN Sustainable Development Goals (SDGs) through sport.

Held as part of the Olympism365 Summit, the IOC Youth Summit provided a platform for IOC Young Leaders to contribute their perspectives, collaborate on innovative solutions and help shape the future of sport for development — offering a vital contribution to the Olympism365 strategy focused on building a better world through sport.

During the summit, Ramneek Kaur Ahluwalia, the 2022 winner of the United Kingdom’s Solve for Tomorrow program, spoke about how the experience shaped her personal growth.

“What started off as a challenging lived experience of being isolated, vulnerable and stereotyped when using a white cane, quickly fueled the evolution of award-winning MyVision,” she said. “Thanks to the amazing Samsung Solve for Tomorrow mentors who helped me utilize the design thinking process and technical expertise to create a truly life-changing device.”

She shared her journey developing MyVision, a smart assistive device designed to help people with congenital visual impairments. Drawing from her own experience with visual impairment, Ramneek described how Solve for Tomorrow helped her to grow — and outlined her ongoing efforts to expand her dream realized through Solve for Tomorrow into broader educational and career opportunities for others with similar challenges.

The event also provided opportunities to engage with IOC officials and other Young Leaders from around the world. Ramneek met with Sherief Kholeif, a United Kingdom-based IOC Young Leader, to discuss sports programs for marginalized youth in Scotland and exchanged ideas with participants on the social impact of combining sport and technology.

Building on its participation in the Olympism365 Summit and the IOC Youth Summit, Samsung plans to strengthen its collaboration with the IOC by designating “Social Change Through Sport & Technology” as one of the global themes for Solve for Tomorrow 2025. In doing so, the company will continue to support young people worldwide in developing creative, practical ideas to drive positive change in their communities.

“It was a pleasure to meet Ramneek, one of Samsung’s Solve for Tomorrow ambassadors at the IOC Youth Summit,” said Kholeif. “Her innovative and thoughtful ideas are inspiring. It is encouraging to see Samsung paving the way for young students around the world who believe in creating a more accessible and inclusive future through innovation. I hope the Solve for Tomorrow program continues to create meaningful opportunities for my fellow Young Leaders, and that together we can make a difference by combining technology and sport.”

Notably, the “Social Change Through Sport & Technology” theme was selected through a public vote held during the Olympic Games in Paris last year. The theme reflects growing global concerns around sustainability and sport, encouraging young people to develop innovative solutions that demonstrate the positive social and environmental impact of sport.