Blue Elephant
Cyberviolence prevention education for adolescents
Seven Samsung group companies (Samsung Electronics, Samsung Electro-Mechanics, Samsung SDI, Samsung SDS, Samsung Display, Samsung Biologics and Samsung Bioepis) launched Blue Elephant, a prevention-based education program aimed at solving the social challenge of adolescent cyberviolence. The program is a 10-year initiative (2020-2029) operated in partnership with the Blue Tree Foundation (a youth violence prevention NGO), the Ministry of Education, the Ministry of Gender Equality and Family, the Korean National Police Agency and the Community Chest of Korea.
Solving cyberviolence through good deeds
From education to counseling and campaigns, Blue Elephant provides a one-stop service to address cyberbullying through a mobile app. Using the Blue Elephant app, users can join cyberviolence prevention activities in their schools or daily lives, improving the prosocial skills needed to navigate the digital world.
Prevention
education
Cultivating adolescents' ethics through participatory education rather than punishment
Spreading a
prevention culture
Publicizing the issue by organizing campaigns and forums
Therapy for
recovery
Providing professional support to help victims achieve emotional stability and recovery
Academic
research
Conducting research and publishing reports to drive policy suggestions and systematic improvements
Team-based prevention education for students
Guided by its mascot, Blue Elephant’s prevention education is designed under the storytelling concept that explores the “cyber jungle” — a digital space full of danger and temptation. The program focuses on six prosocial values: honesty, trust, forgiveness, responsibility, consideration and ownership. Blue Elephant’s curriculum consists of eight sessions: two pre-learning sessions, four on-site school learning sessions and two post-learning sessions.
Through its “Preventive Education Going to Schools” initiative targeting 17 cities and provinces, Blue Elephant endeavors to build a culture of prevention at schools and foster a safe digital environment. Additionally, we collaborate with Professor Jong-Hyo Park's team at Konkuk University to analyze the program's educational impact. The Blue Elephant curriculum has successfully improved prosocial competencies and cyberbullying coping skills, increasing actions to defend victims by 34.3% and reducing perpetration by 14.3%. Results are published annually on the Blue Elephant website.
Blue Elephant’s reliable assistants
Samsung employees take part in the journey to make the digital world safer. Employees who complete a 10-hour professional training program can volunteer as assistants to ensure the smooth delivery of Blue Elephant’s prevention education. The number of participating employees continues to grow, with 65 volunteers in 2023, 75 in 2024, and 95 joining forces with Blue Elephant in 2025.
Employees who participated in the program shared their heartwarming experiences, noting that it is a meaningful way to help children live in a world without violence. “One of the great things about Blue Elephant’s cyberbullying prevention education is that students can learn through discussion. I hope more students can receive this education and live in a world without cyberviolence.”
-A Samsung employee who volunteered as an assistant
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