Samsung is set to provide more supports under the Samsung Love & Care program to bring more improvements to underprivileged communities. Samsung hopes that the program will be a new form of love and care aiming to continuously support people and communities in need and improve livelihoods to create a brighter and more sustainable future.

Samsung Love & Care program, developed in Southeast Asia and Oceania as a market sustainable multi-year community outreach program, continues to support the flood victims in Northern Thailand by providing survival kits and uplifting personal hygiene. Part of Samsung’s CSR global vision for “Together for Tomorrow! Enabling People” the program leverages Samsung’s resources to address the issues in underserved communities and help those communities in need.

During the current rainy season, Northern Thailand has been hardest hit by flooding in August and September, with the water level rising as high as to 2 meters in Nan province. Local communities have lost their homes and were suffering from a lack of food and clothing, made worse as the country is still recovering from the impact of Covid-19.

Samsung Electronics invited 40 employee volunteers to pack 500 survivor kits for the victims in Nan and Uttaradit provinces where the most affected from severe flood with support from Service Center, DHL and Community Children Foundation(CCF) under the Royal Patronage of Princess Maha Chakri Sirindhorn. Samsung employees also donated over 1,000 daily goods and postcards with words of comfort.

Ms. Monrudi Niamruksa, a specialist from Community Children Foundation Thailand (CCF), said, “Our cooperation with Samsung offers support to flood sufferers. This crisis affects their lives and property beyond our imagination. We hope that our support will help them to recover materially and mentally.”

“Floods have occurred here every year, but they were not as damaging as this year. Preparation time was short, so every household is affected, including loss of agricultural equipment and products. We thank Samsung for their support and for not forgetting us,” said Ms. Palaporn Karuna, one of the victims at Wiang Sa, Nan.

Mr. Ronnakrit Kositratana, a Samsung volunteer, said, “This is the first time for me to join a Samsung volunteer activity. It is an opportunity to give back to society and build relationships with other Samsung employees. The victims have the combined effects of flooding as well as Covid-19, and we hope our support will keep them moving forward.”

Not only the households, but schools and students have also struggled due to the monsoon. To ensure that the local communities continue to have access to decent basic living necessities, Samsung donated washing machines to four boarding schools in Northern Thailand, under CCF, to improve students’ hygiene as schools struggle with heavy rain.

Thananya Kaenga, a student at Ban U Tum school in Chiang Mai, said, “Normally we wash our student uniforms and clothes by hand, but it is hard to wash and dry our clothes during the rainy season. It has been raining for many days in a row here and we have no choices but to wear damp uniforms to school. The washing machines that Samsung has provided will help us to wash our clothes properly and go to school with nice uniforms.”