Samsung Innovation Campus Empowers Digital Skills and Opens New Horizons for Learners in Morocco

Morocco, 2025 - Amid rapid digital transformation, the Samsung Innovation Campus (SIC) stands out as a pioneering initiative supporting tech education in Morocco. This program is the result of a partnership between Samsung and the Ministry of National Education, Preschool, and Sports, aiming to equipping IT teachers and students with future-ready skills.

The program focuses on advanced training in programming and artificial intelligence, enhancing participants' preparedness for the digital economy and tomorrow’s job market. In recent years, hundreds of teachers from across the country have benefited from certified training courses in Python programming. These trainings have strengthened their teaching capabilities and enabled them to keep pace with digital trends, generating a direct and positive impact on learners.

One standout example of the program’s impact is the experience of Moulay El Hassan High School in the Boulemane provincial directorate. Under the guidance of teacher Abdelkader Latrach, students Adnane El Mahi and Yasser Kaazouz participated in the national Python programming competition, proudly securing second place at the national level. “It was a unique and challenging experience,” Mr. Latrach explained. “From the start, we had to turn abstract ideas into actual code, which required collective effort and structured thinking. Dividing tasks, debugging, and learning collaboratively all contributed to a rich and rewarding learning journey.”

“The Samsung Innovation Campus allowed us, as teachers, to upgrade our technical programming skills and effectively pass on this knowledge to our students. We saw a clear improvement in their performance,not just in computer science, but also in mathematics, thanks to the boost in logical thinking,” he added.

Mr. Latrach also expressed hope for the program’s expansion “We’re calling for more intensive training in artificial intelligence, as it’s essential to keep up with global tech developments and empowering our students to apply these tools to real-world problems.”

The SIC program goes beyond knowledge transfer; it seeks to reshape the relationship between learners and technology in the classroom. Backed by regional education academies and local directorates, Moroccan schools are now increasingly open to innovative teaching models that integrate digital skills as a core component of curricula.

In particular, the Regional Academy of Education and Training in Fez-Meknes and the Provincial Directorate of Boulemane have played a key role in facilitating these efforts,providing the right environment for training and encouraging educators to engage with this type of program.

The success story of Moulay El Hassan High School highlights the strong potential of the Samsung Innovation Campus when high-quality training is paired with motivation and institutional support. It’s this dynamic that has prompted many education stakeholders to call for the expansion and replication of such initiatives across more schools,laying the groundwork for a Moroccan digital education system that meets the challenges of the modern world.

“We hope these forward-thinking initiatives continue to thrive,” said Mr. Latrach, “as they open new horizons for our youth, helping to shape a creative, confident generation equipped with the tools of the digital age.”